Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how alsagerplumbingandheatingltd.co.uk ("we," "us," "our," or the "Site") collects, uses, and protects your personal data. We are committed to transparency and compliance with applicable UK and international data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: IP address, device type, browser type, operating system, and referring URL.
• Cookies: Persistent and session cookies that track your browsing activity and preferences.
• Usage Data: Pages visited, time spent on pages, click patterns, and interaction metrics.

How We Use Information

We use collected information for the following purposes:

• Website analytics to understand visitor behavior and improve user experience.
• Affiliate tracking and commission attribution for referenced gambling operators.
• Personalisation of Site content and recommendations.
• Communication regarding updates, newsletters, and promotional content (with your consent).
• Compliance with legal obligations and fraud prevention.

Cookie Policy

Our Site uses the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytical Cookies: Google Analytics and similar tools to measure visitor engagement.
• Affiliate Tracking Cookies: Used to track referrals and attribute conversions to casino partners.
• Preference Cookies: Remember your settings and choices during your visit.

You may opt out of non-essential cookies via our cookie consent banner. You can also disable cookies in your browser settings, though this may affect Site functionality.

Third-Party Links

This Site contains affiliate links and references to third-party gambling operators, including cryptocurrency casinos. We do not control the privacy practices of these external websites. We are not responsible for their data collection, processing, or policies. We recommend reviewing the privacy policies of any casino or affiliate site before providing personal information or engaging in gambling activities.

Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (subject to legal obligations).
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of marketing communications and affiliate tracking.

If you are a US resident, your rights under applicable state privacy laws (e.g., CCPA, CPRA) are also respected.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytical and affiliate tracking data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention requirements.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: privacy@alsagerplumbingandheatingltd.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your rights have been violated.